Our story

Permanent Bracelet Swiss was founded in 2023 by Badri & Laura with the desire to reimagine jewelry – not just as an accessory, but as a symbol of love, friendship, and special moments. With heart, creativity, and passion, they established permanent jewelry in Switzerland and transformed it into an experience that connects thousands of people today.

Our values

Swiss precision and high-quality materials – for jewelry that impresses.
Your stories and connections are our focus.
We are constantly evolving to incorporate new ideas and trends.
Passion in every detail – with guarantee, repair and cleaning service.

Our vision

We want to redefine the feeling of connection. With our permanent jewelry, we create experiences that unite people – authentic, high-quality, and unforgettable. Our vision: Swiss quality, design with soul, and an experience that inspires worldwide.

Learn more about the people who will shape your experience.

Headquarters Zurich

Badri

FOUNDER & OWNER
FINANCE & HUMAN RESOURCES

Laura

FOUNDER & OWNER
MARKETING & BUSINESS DEVELOPMENT

Ilda

HR & CREATIVE CONTENT MANAGER

Jennifer

SOCIAL MEDIA & MARKETING MANAGER

Our services

  • No. 1 for permanent jewelry in Switzerland
  • Studios in all major cities
  • Thousands of happy customers
  • 1 year warranty on all jewelry
  • Free repair service
  • Free cleaning service

Our promise to you

PERSONAL CONSULTATION

Individual & professional – your story matters to us.

HIGHEST QUALITY

Exquisite materials and Swiss precision for your perfect piece of jewelry.

UNIQUENESS

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RELIABILITY

Warranty, repair & cleaning – always there for you.

LEARN MORE ABOUT US

Made by us for you

We will advise you personally and design your piece of jewelry to be as unique as your story.

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